Digital marketing boosts tradtional marketing strategies and methods by harnessing the power of the interent to effectively connect with your target audience. This is also called online marketing or internet marketing. 

Digital marketing uses online ads, emails, videos and keywords to present a message to the public. 

Search Engine Optimization (SEO) is the process of tailoring websites and web pages to increase traffic on the intenet. 

SEO can be used to increase the ranking of a website on search engines like Google. 

Marketing is the work that happens behind the scenes for the campaign. It's the planning, research, and design process. 

Advertising is getting the marketing material in front of the right people to achieve the campaign's goal. 

Websites a versatile platforms for communicating with an intended audience. 

If your buiness has a large amout of customers that have questions or you have a lot of rival businesses in your area, then a webiste can help you communicate and compete effectively.

Websites are great for presenting information that is relative to current and future customers. You can highlight your services and speard the word about your business. 

We live in a digital age. If customers want to learn more about a business, they often turn to the world wide web to do some research. You risk missing out on these customers if you don't have a professional and easy-to-find web presence.

For a website to succeed online it will require a few items. Common elements include:

• Logo (a pleasing, recognizable, artistic treatment of your business, product, or service name)
• Branding (consistent use of graphic design elements and copywriting style that help create a brand personality)  
• Content for user engagment
• Titles and descriptions for each page
• Home/landing page to draw customers in
• About page to introduce your mission, history, and staff 
• SEO for each page
• Page(s) that describe services and products
• Contact information

Every day is a good day to advertise, but you may wish to change your strategy or message to cooincide with seasonal offerings and customer demand. 

If you are unsure about when to advertise, you can reach to us and we can help with that out for you. 

Keywords are specific words and phrases used to attract attention to a wesbtie or campaign. Keywords are another method of SEO and advertising.  

Example:

• A camera retailer website should include specific phrases that their customers often search for, which will push their business to the top of search engine results.
• Keyords can also be use in ad campaigns to drive traffic to a wesbite

Digital marketing can be custom made for each business and company.

If your business has services and products to sell, digtial marketing can be used to promote your offerings.

If you want to see what kind digtial marketing servies KMG can offer, visit our service page or contact us.

Social media offers an excellent way for businesses and individuals to organically connect with current and future customers. 

Social media uses a friendly approach and provides content that will give people a reason to connect with you. 

There are several ways to use a social media account:

• Social media can be used to showcase your services and products to a wide audience.
• Social media has been effectively used by companies and businesses to highlight the people that work there and create a friendly persona.
• It also offers a great way to communicate seasonal events and temporary changes to business hours, etc.